Privacy Policy
Who we are
We are Appeal My Place. References to “we”, “our” or “us” means Appeal My Place. We are a consultancy for giving guidance about preparing appeals for school places. We are the controller of your data. This means that we are responsible for deciding how we collect, store, and use personal information about you.
The data we collect
Personal data is any information that tells us something about you, whether directly or indirectly identified or identifiable as an individual. We may collect and use the following personal data about you (although this is a maximum extent of data and we almost certainly will hold much less than listed below):
• Identity Data: includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth, and your image.
• Contact Data: includes residential addresses, property ownership information, relevant contact addresses, email address and telephone numbers.
• Financial Data: includes bank account and information to enable us to undertake Money Laundering and Terrorist Financing electronic checks on you.
• Transaction Data: includes details about payments to and from you and other details of products and services you have purchased from us.
• Technical Data: includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
• Profile Data: includes purchases or orders made by you, your interests, preferences, feedback and survey responses.
• Usage Data: includes information about how you use our website, products and services.
• Marketing and Communications Data: includes your preferences in receiving marketing from us and our third parties and your communication preferences.
• Call Data: may include recording of calls.
If you provided personal data of other people for the purpose and fulfilment of a collection and/or delivery, it is your responsibility to notify these people that their data is/was provided
to Appeal My Place.
This personal data is required to provide our services to you. If you do not provide the personal data we ask for, it may delay or prevent us from providing services to you.
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation,
political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
How do we collect personal data
We use different methods to collect data from and about you. You may give us your Identity, Contact and Financial Data by:
• filling in forms, such as requesting a quote, or by corresponding with us by post, phone, email or otherwise.
• applying for our products or services;
• creating an account on our website;
• subscribing to our service;
• contacting us through social media;
• requesting marketing to be sent to you;
• giving us some feedback;
• speaking with us on the telephone and we might record the call;
• making a complaint;
• using automated technologies or interactions. (As you interact with our website, we may automatically collect technical data about your equipment, browsing actions and patterns.
We collect this personal data by using cookies, server logs and other similar technologies. We may also receive technical data about you if you visit other websites employing our cookies.)
• Visiting third parties or publicly available sources to which we may establish links. We may receive personal data about you from various third parties and public sources as set out below:
• from third party portals through which you request the Appeal My Place services;
• publicly available sources such as social media sites, including Facebook, YouTube and LinkedIn (based outside the EU), Companies House, HM Land Registry and the
Electoral Register (based inside the EU).
• analytics providers such as Google based outside the UK;
• advertising networks such as Google based outside the UK;
• search information providers such as Google based outside the UK;
• Contact, Financial and Transaction Data from providers of technical, payment and delivery services such as Checkout, Stripe or Adyen who may be based outside the UK.
How we use personal data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
• Where we need to perform the contract we are about to enter into or have entered into with you.
• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
• Where we need to comply with a legal obligation.
Visit the Information Commissioner’s website (ico.org.uk) find out more about the types of lawful basis that we will rely on to process your personal data.
Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.
When you use Appeal My Place, we treat your information with respect and care. Our privacy policy explains how we use your data, how you can access it, and how you can opt out.
The purpose of this Privacy Policy is to give you a clear explanation about how we collect and process your personal information. It is important that you read this Privacy Policy so that you are aware of how and why we are using your personal information. This Privacy Policy supplements our other policies and is not intended to override them. We have written this Policy in accordance with the Data Protection Act 2018 which implements the General Data Protection Regulation.
Marketing
We will hold your personal data on our client management systems and may use this to provide you with marketing information about similar services offered by us to those which you have engaged us to provide which we feel you might find useful from time to time. You can opt out of receiving this information at any time.
If you would like to opt-out of:
• emails, except those that relate to your contract, you can do so by clicking “Unsubscribe” on the footer on any email; or
• direct marketing, you can do so by clicking “Unsubscribe from marketing emails”.
Call recording
We may record any incoming or outgoing calls at Appeal My Place, and any call recordings may be used as follows:
• to monitor call quality;
• to train and develop Appeal My Place staff;
• to keep a record of what is said about an event or complaint;
• to review and develop our processes to better support our users and check for any mistakes; and
• to prevent, detect and investigate any possible fraud.
If your call is being recorded, you will hear a pre-recorded message stating this before connecting to a member of the Appeal My Place team and directing you to this Privacy Policy.
The recording starts when you hear a beep and ends automatically when the call ends or when the call is transferred externally.
If you do not want your call to be recorded, please tell the person you are speaking to at any time that you wish the recording to be stopped. Call recordings are only accessed by members of staff at Appeal My Place. If you would like a copy of any call recording, you can submit a request in writing to enquiries@appealmyplace.uk. Call recordings will be securely stored for 12 months after the call was made and will be managed in accordance with Data Privacy Laws.
Who we share your personal data with
We may need to share some of the personal data you have provided us with in order to make enquiries on your behalf. You accept that this is necessary in providing us with the data. You accept that we will hold data on minors under the age of 16 who you are responsible for and will need to share their personal information with such organisations as schools, local education authorities and appeal panels.
Other than where we might be required to share your personal data with regulators, governmental or quasi-governmental organisations, law enforcement authorities and with courts, tribunals and arbitrators as may be required from time to time in order to comply with our legal obligations, we will not share your data with other parties without your consent.
We routinely and necessarily share some personal data with:
• Our insurers and/or professional advisers as reasonably necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, obtaining professional advice, or the establishment, exercise, or defence of legal claims;
• With companies who provide us with or support our IT systems and website: We use reputable third parties to provide us with our IT systems, applications and website and support for them.
• With companies who provide marketing support services to us.
• With our suppliers, to the extent necessary in order to provide services to us;
• With our payment services providers, only to the extent necessary for the purposes of processing payments, refunding payments and dealing with complaints and/or queries relating to payments and refunds;
• Bing
• Google Analytics and Google AdSense
• Google Maps as reasonably necessary to assist with quoting delivery requests (see Google’s privacy policy; and
• Trustpilot as reasonably necessary to assist with feedback requests (see Trustpilot’s privacy policy).
We may disclose some of our personal information to you in order to assist us with helping you with your appeal. You are only allowed to use and retain this personal information to allow the service you have requested to complete.
Cookies
You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our website may become inaccessible or not function properly. Like many companies, we use cookies in a variety of ways to enhance your website experience and to enable us to offer good service and to expand our business. We can provide you with further details about cookie use upon reasonable request.
Online ads
We use online advertising to keep you aware of what we’re up to and to help you find our products. Like many companies, we may target Appeal My Place banners and ads to you when you use other websites and apps, based on your Contact, Technical, Usage and Profile Data. We do this using a variety of digital marketing networks and ad exchanges, and a range of advertising technologies such as web beacons, pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook’s Custom Audience Service.
Our use of analytics and targeted advertising tools
We use a range of analytics and targeted advertising tools to display relevant website content on our website and online advertisements on other websites and apps to you (as described above), deliver relevant content to you in marketing communications (where applicable), and to measure the effectiveness of the advertising provided. For example, we use tools such as Google Analytics to analyse Google’s interest-based advertising data and/or third-party audience data (such as age, marital status, life events and interests) to target and improve our marketing campaigns, marketing strategies and website content. We may also use tools provided by other third parties, such as Facebook to perform similar tasks, using your Contact, Technical, Usage and Profile Data. To opt out of targeted advertising you need to disable your ‘cookies’ in your browser settings or opt-out of the relevant third-party Ad Settings. For example, you can opt-out of the Google Display Advertising Features.
Overseas transfers of your personal data
We may transfer your personal data to an external third party which is based outside the UK so their processing of your personal data will involve a transfer of data outside the UK.
Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
• We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the UK.
• Where we use certain service providers, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe.
For further details, see European Commission: Model contracts for the transfer of personal data to third countries.
How long we keep your data
We will not keep your personal data for longer than we need to. The period for which we will keep your personal data will depend on the type of service you have requested from us. The retention period may be longer than the period for which we are providing services to you where we have statutory obligations to retain personal data for a longer period, or where we may need to retain information in case of legal claim.
In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
How we protect your data
We implement appropriate technical and organisational measures to protect data that we process from unauthorised disclosure, use, alteration, or destruction. All of our data is encrypted at rest, both on our own storage devices and cloud services. Note that emails between us will not be encrypted, as is generally the case with emails between parties in the UK. We do have the facility for secure encrypted emails, but as these require more steps for both parties to utilise, we don’t implement them unless a client specifically requests. As our devices and our computers are encrypted, emails at rest are secure.
Security and Liability
All of our data is encrypted at rest and we have implemented a commercial anti-virus system which also continually monitors our systems for Ransomware. You agree that any data you provide to us is data that we have requested and data that is needed to help prepare your case. You agree that you will not upload or attempt to upload any code or hidden or overt links that could potentially compromise the integrity of our systems. As there are multiple threat actors now attacking companies, we are particularly vigilant in our day-to-day practices. However, in the event that your personal data is compromised, you accept that you will not hold us liable for any loss or potential loss you incur from any data leak and accept that we have no liability to you for loss of your data other than to report the loss to the ICO and to keep you informed about any developments.
Your rights in relation to your personal information
Under certain circumstances, you have rights under data protection laws in relation to your personal data. Please visit the Information Commissioner’s website to find out more about these rights. If you wish to exercise any of the rights set out above, please contact us.
Please note that we will keep a record of the fact that you have made a request to exercise your rights, and our response to your request, to demonstrate compliance with our data protection obligations and so that we can handle any queries, complaints or claims in relation to your request. This record will be kept in accordance with our retention policies as described above.
No fee usually required
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. Alternatively, we could refuse to comply with your request in these circumstances.
What we may need from you
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights).
This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
Time limit to respond
We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests.
In this case, we will notify you and keep you updated.
Complaints and contact details
If you have any complaints about the way we use your personal data please contact the data protection officer at enquiries@appealmyplace.uk who will try to resolve the issue. If we cannot resolve any issue, you have the right to complain to the Information Commissioner Office (ICO). If you need more information about how to contact the ICO please let us know.
If you have any questions, comments or requests regarding any aspect of this Privacy Policy, please do not hesitate to contact us by sending an email to enquiries@appealmyplace.uk.
Updates to this notice
From time to time we may need to make changes to this notice, for example, as the result of changes to law, technologies, or other developments. We will provide you with the most up-to-date notice and you can check our website periodically to view it.
This notice was last updated January 2023.
Purpose / Activity
Lawful basis for processing including basis of legitimate interest
To register you as a new client and provide services to you
For the performance of our contract with you or to take steps at your request before entering a contract
To manage our relationship with you which may include:
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updating and enhancing client records
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notifying you about changes to our terms or privacy policy
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asking you to leave a review of take a survey
Performance of a contract with you
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necessary to comply with a legal obligation
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necessary for our legitimate interests (to keep records updated and to sudy how clients use our services)
Conducting checks to identify you and to verify your identity.
Screening for financial reasons and other processing necessary to conduct our business (eg. under health and safety regulations or identity rules)
To comply with our legal obligations
Ensuring business policies are adhered to (eg. policies covering security and Internet use)
For our legitimate interests or those of a third party ie. to make sure we are following our own internal procedures so we can deliver the best service to you
Statistical analysis to help us manage our business (eg. in relation to our financial performance, client base, range of services or other efficiency measures
For our legitimate interests or those of a third party ie. to be as efficient as we can so we can deliver the best service for you
Statutory Returns
To comply with our legal obligations
Ensure safe working practices, staff administration and assessments
To comply with our legal obligations. For our legitimate interests or those of a third party ie. to make sure we are following our own internal procedures so we can deliver the best service to you
To record all telephone calls both incoming and outgoing
Performance of a contract with you.
Necessary for our legitimate interests (to train staff and maintain high levels of services)
To administer and protect our business including running this website (including troubleshooting, data analysis, testing, system maintenance, data backups, support, reporting and hosting data)
Necessary for our legitimate interests (for running our business, provisions of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise). Necessary to comply with our legal obligation
To deliver relevant website content and advertisements to you and measure and understand the effectiveness of the advertising we serve to you
Necessary for our legitimate interests (to study how our clients use our products / services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our website, products / services, marketing, client relationships and experience
Necessary for our legitimate interests (to define types of clients for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
Marketing our services to:
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existing and former clients
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third parties who have previously registered with us or expressed an interest in our services
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third parties with whom we have had no previous dealings
Necessary for our legitimate intrests (to develop our products / services and grow our business)
Terms and Conditions
These are the Terms and Conditions on which Appeal My Place agrees to supply services to you as a client. Your access to this website is subject exclusively to these Terms and Conditions and Appeal Paperwork supplied for your use is strictly governed by these Terms. Any contract formed is between you and Appeal My Place and no other person has rights to enforce any of its terms. By using the website and subsequently entering into a contract with Appeal My Place you fully accept these Terms. If you do not accept these Terms and Conditions you must immediately stop using the website and our services. Please read these Terms carefully before you sign a contract with us as they apply in full to all contracts between the business and clients.
1 Nature of The Service provided by Appeal My Place
Our guidance is based on many years of experience of leading schools and being familiar with admissions and Appeals, and this is reflected in our pragmatic and considered approach. All assistance and support is provided on the basis of ‘best endeavours’.
The service provided by Appeal My Place is to assist you in deciding whether you wish to Appeal a place for your child in a school setting. Our service may be provided through verbal or written interaction with you, through helping to construct an Appeal case and/or through assisting you with the actual Appeal by attending in person.
Appeal My Place does not and cannot provide legal advice about your case. We are not regulated and we are not authorised to provide advice that would be appropriate to rely on in a court of law. You agree to indemnify and hold Appeal My Place and its employees and agents harmless from and against all liabilities, legal fees, damages, losses, costs and other expenses:
in relation your own use of our services or this website and how you present the case at Appeal,
in relation to any claims or actions brought against Appeal My Place arising out of any breach by you of these Terms and Conditions.
2 Copyright, Licencing and Responsibility for Presentation
The contents of the website do not constitute advice and should not be relied upon in making or refraining from making, any decision. The website is provided “as is”. It is available to you without Your case will be given careful and focused attention which reflects the personal nature of Appealing a school place. However, Appeal My Place is not liable to you for any loss or perceived loss as a result of the outcome of the Appeal and you enter the contract accepting that the nature of an Appeal means that an Appeals panel will be making balanced decisions and may not accept the apparent strength of your case. Whilst Appeal My Place will use ‘best endeavours’ to help you present every aspect to the panel of which they should be aware in making their decision, we cannot be liable in any way for an unfavourable result.
Appeal My Place will, most likely, produce a PDF Appeal Case written according to your instructions and sign-off which is bespoke to your child’s circumstances and the school for which he/she wishes to Appeal. The PDF is subject to copyright and a licence for your use of the document will be automatically granted only once you have paid the agreed amount for the contract in full. You will present this paper to the Appeal Panel as your own by licencing the copyright of the document solely for this purpose and for a limited period up until the date that the Appeal outcome is known, at which point the licence lapses. Once you have paid, you are free to use the PDF document and you assume responsibility for its content as part of your Appeal. Until you have licenced the document in the way described, the content is solely for your use as guidance as to how you might present the case. You may not copy it, extract part of it, or paraphrase it in order to use it for your case if you have not paid in full. None of the detail in the document is warranted as it will have been taken from publicly published sources.
3. Appeal My Place website
The contents of the website do not constitute advice and should not be relied upon in making or refraining from making, any decision. The website is provided “as is”. It is available to you without warranty about function, quality, accuracy, non-infringement, or security. To the extent permitted by law, Appeal My Place will not be liable for any direct, indirect or consequential loss or damage whatsoever associated with the use of the website.
The website may include links to third party websites. You agree that we are not responsible for the content of any such sites.
4. Appeal My Place Obligations
Once you have entered into a contract with Appeal My Place, we undertake to communicate with you in the preparation of your Appeal. Where we have undertaken to contact other parties on your behalf, or to seek information to underpin your Appeal, we shall expedite those contacts and will maintain a record of the contacts and the outcomes. Where we think it appropriate, we shall inform you of our findings, and/or will incorporate the information into your case.
5. Client Obligations
By entering into the contract you must comply with the following obligations. If you fail to comply with these obligations, Appeal My Place is not able to help you with your Appeal effectively. We reserve the right, where you fail to engage with us to terminate the contract with no refunds of monies paid.
1. You must electronically ‘sign’ (agree) a contract with us before we can help you with your case.
2. You must provide us with all of the information and documentation we request relating to your potential case.
3. You must provide us with signed permission to interact with authorities when we ask specific questions of them relating to your case.
4. You must communicate readily with us when we wish to share information with you or seek further information from you.
5. You must pay us for our services, or promised services, upon request and all monies must be paid in full prior to submission of the Appeal documentation.
6. You must tell us if your circumstances change and if you no longer wish to Appeal.
6. Communications with and from Appeal My Place
You can contact Appeal My Place by telephoning 02081912023 or by emailing enquiries@Appealmyplace.uk
If we have to contact you, we will do so by telephone, in writing to the email or postal address provided, or by text message to the mobile number you have provided.
7. Payment, cancellations and refunds.
Each of the services we offer will be provided at a quoted cost to you which is determined prior to you signing the contract with us. Once signed, depending on how long there is before the Appeal Deadline, you may be offered an Instalment Plan or may be asked to pay in full for the contract. Bank details will be provided when a contract is ready to be agreed.
Refunds will not be provided for guidance or for written case support as these are bespoke to your requirements. Where a payment has been made for attendance at a panel hearing, up to 30% of the cost is refundable if you ask us not to attend, but the actual amount within this 30% will depend upon how much preparation has been undertaken at that point and how close to the date of the Appeal that you cancel.
In the unlikely event that Appeal My Place cancel the contract, other than through you not fulfilling your client obligations, you will be entitled to a full refund, but that will be the extent of the liability of Appeal My Place.
8. Events Outside Of Our Control
Appeal My Place is not liable if any of the below occur and interrupt or delay preparation or presentation of an Appeal case:
1. Acts of God, including but not limited to flood, drought, earthquake or other natural disaster;
2. Epidemic or pandemic and its consequences;
3. Acts of war, threat or preparation for war, riot, nuclear or chemical containment, change in the law or action taken by a government or public authority, collapse of buildings, fire, explosion or accident and any labour or trade dispute, strikes, industrial action or lockouts;
4. Delay in transit;
5. Any events which can reasonably be considered outside of our control.
6. We will offer our services to several clients during the ‘Appeal Season’. The dates of Hearings are set by the Panels and Clerks to the Panels. Where there is a clash of dates with another Client and we have agreed to be present at the Appeal for both Clients, we will try to re-negotiate with appropriate parties to achieve non-clashing dates. If the clash remains unresolved, we will attend the hearing with the first Client who signed our services and will refund the appearance fee to the second Client up to a figure of £150. This amount is determined because we will invest time coaching the second Client. Each Client has a Client reference number. It is this which will be used to determine sign-up date.
We do not exclude our liability for death or personal injury caused by our negligence, fraudulent misrepresentation or liability (which under the laws of England and Wales may not be limited or excluded).
9. Complaints
If you have any complaints about our services, please contact us and we will endeavour to review your complaint and take any necessary actions within seven days of the complaint being received.
10. Your Personal Information
Please read our Privacy Policy.
11. Copyright
All copyright, trademarks and all other intellectual property rights on the website and its content (including without limitation the design, text, graphics and all software and source codes) are owned by or licensed to Appeal My Place. You may not download, copy or replicate any part of this website without the permission of Appeal My Place. Specific licencing of copyright applies to any PDFs sent to Clients for help in presenting their Appeal detailed above in section 2.
12. Other Important Terms
Each clause of these Terms operates separately. If any court or relevant authority decides that any of them are unlawful, the remaining clauses remain in full effect.
If we do not enforce these Terms immediately, or if you break the contract and we delay taking steps against you that will not prevent us taking steps against you at a later date.
These Terms are governed by English law and you can only bring legal proceedings in the English courts.
Appeal My Place reserves the right to:
change these Terms and Conditions at any time.
change or take down the website or any part of it without notice;
cease operating at any time.
© Appeal My Place 2023
7 Days a week
Privacy Policy
Who we are
We are Appeal My Place. References to “we”, “our” or “us” means Appeal My Place. We are a consultancy for giving guidance about preparing appeals for school places. We are the controller of your data. This means that we are responsible for deciding how we collect, store, and use personal information about you.
The data we collect
Personal data is any information that tells us something about you, whether directly or indirectly identified or identifiable as an individual. We may collect and use the following personal data about you (although this is a maximum extent of data and we almost certainly will hold much less than listed below):
• Identity Data: includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth, and your image.
• Contact Data: includes residential addresses, property ownership information, relevant contact addresses, email address and telephone numbers.
• Financial Data: includes bank account and information to enable us to undertake Money Laundering and Terrorist Financing electronic checks on you.
• Transaction Data: includes details about payments to and from you and other details of products and services you have purchased from us.
• Technical Data: includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
• Profile Data: includes purchases or orders made by you, your interests, preferences, feedback and survey responses.
• Usage Data: includes information about how you use our website, products and services.
• Marketing and Communications Data: includes your preferences in receiving marketing from us and our third parties and your communication preferences.
• Call Data: may include recording of calls.
If you provided personal data of other people for the purpose and fulfilment of a collection and/or delivery, it is your responsibility to notify these people that their data is/was provided
to Appeal My Place.
This personal data is required to provide our services to you. If you do not provide the personal data we ask for, it may delay or prevent us from providing services to you.
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation,
political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
How do we collect personal data
We use different methods to collect data from and about you. You may give us your Identity, Contact and Financial Data by:
• filling in forms, such as requesting a quote, or by corresponding with us by post, phone, email or otherwise.
• applying for our products or services;
• creating an account on our website;
• subscribing to our service;
• contacting us through social media;
• requesting marketing to be sent to you;
• giving us some feedback;
• speaking with us on the telephone and we might record the call;
• making a complaint;
• using automated technologies or interactions. (As you interact with our website, we may automatically collect technical data about your equipment, browsing actions and patterns.
We collect this personal data by using cookies, server logs and other similar technologies. We may also receive technical data about you if you visit other websites employing our cookies.)
• Visiting third parties or publicly available sources to which we may establish links. We may receive personal data about you from various third parties and public sources as set out below:
• from third party portals through which you request the Appeal My Place services;
• publicly available sources such as social media sites, including Facebook, YouTube and LinkedIn (based outside the EU), Companies House, HM Land Registry and the
Electoral Register (based inside the EU).
• analytics providers such as Google based outside the UK;
• advertising networks such as Google based outside the UK;
• search information providers such as Google based outside the UK;
• Contact, Financial and Transaction Data from providers of technical, payment and delivery services such as Checkout, Stripe or Adyen who may be based outside the UK.
How we use personal data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
• Where we need to perform the contract we are about to enter into or have entered into with you.
• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
• Where we need to comply with a legal obligation.
Visit the Information Commissioner’s website (ico.org.uk) find out more about the types of lawful basis that we will rely on to process your personal data.
Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.
When you use Appeal My Place, we treat your information with respect and care. Our privacy policy explains how we use your data, how you can access it, and how you can opt out.
The purpose of this Privacy Policy is to give you a clear explanation about how we collect and process your personal information. It is important that you read this Privacy Policy so that you are aware of how and why we are using your personal information. This Privacy Policy supplements our other policies and is not intended to override them. We have written this Policy in accordance with the Data Protection Act 2018 which implements the General Data Protection Regulation.
Marketing
We will hold your personal data on our client management systems and may use this to provide you with marketing information about similar services offered by us to those which you have engaged us to provide which we feel you might find useful from time to time. You can opt out of receiving this information at any time.
If you would like to opt-out of:
• emails, except those that relate to your contract, you can do so by clicking “Unsubscribe” on the footer on any email; or
• direct marketing, you can do so by clicking “Unsubscribe from marketing emails”.
Call recording
We may record any incoming or outgoing calls at Appeal My Place, and any call recordings may be used as follows:
• to monitor call quality;
• to train and develop Appeal My Place staff;
• to keep a record of what is said about an event or complaint;
• to review and develop our processes to better support our users and check for any mistakes; and
• to prevent, detect and investigate any possible fraud.
If your call is being recorded, you will hear a pre-recorded message stating this before connecting to a member of the Appeal My Place team and directing you to this Privacy Policy.
The recording starts when you hear a beep and ends automatically when the call ends or when the call is transferred externally.
If you do not want your call to be recorded, please tell the person you are speaking to at any time that you wish the recording to be stopped. Call recordings are only accessed by members of staff at Appeal My Place. If you would like a copy of any call recording, you can submit a request in writing to enquiries@appealmyplace.uk. Call recordings will be securely stored for 12 months after the call was made and will be managed in accordance with Data Privacy Laws.
Who we share your personal data with
We may need to share some of the personal data you have provided us with in order to make enquiries on your behalf. You accept that this is necessary in providing us with the data. You accept that we will hold data on minors under the age of 16 who you are responsible for and will need to share their personal information with such organisations as schools, local education authorities and appeal panels.
Other than where we might be required to share your personal data with regulators, governmental or quasi-governmental organisations, law enforcement authorities and with courts, tribunals and arbitrators as may be required from time to time in order to comply with our legal obligations, we will not share your data with other parties without your consent.
We routinely and necessarily share some personal data with:
• Our insurers and/or professional advisers as reasonably necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, obtaining professional advice, or the establishment, exercise, or defence of legal claims;
• With companies who provide us with or support our IT systems and website: We use reputable third parties to provide us with our IT systems, applications and website and support for them.
• With companies who provide marketing support services to us.
• With our suppliers, to the extent necessary in order to provide services to us;
• With our payment services providers, only to the extent necessary for the purposes of processing payments, refunding payments and dealing with complaints and/or queries relating to payments and refunds;
• Bing
• Google Analytics and Google AdSense
• Google Maps as reasonably necessary to assist with quoting delivery requests (see Google’s privacy policy; and
• Trustpilot as reasonably necessary to assist with feedback requests (see Trustpilot’s privacy policy).
We may disclose some of our personal information to you in order to assist us with helping you with your appeal. You are only allowed to use and retain this personal information to allow the service you have requested to complete.
Cookies
You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our website may become inaccessible or not function properly. Like many companies, we use cookies in a variety of ways to enhance your website experience and to enable us to offer good service and to expand our business. We can provide you with further details about cookie use upon reasonable request.
Online ads
We use online advertising to keep you aware of what we’re up to and to help you find our products. Like many companies, we may target Appeal My Place banners and ads to you when you use other websites and apps, based on your Contact, Technical, Usage and Profile Data. We do this using a variety of digital marketing networks and ad exchanges, and a range of advertising technologies such as web beacons, pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook’s Custom Audience Service.
Our use of analytics and targeted advertising tools
We use a range of analytics and targeted advertising tools to display relevant website content on our website and online advertisements on other websites and apps to you (as described above), deliver relevant content to you in marketing communications (where applicable), and to measure the effectiveness of the advertising provided. For example, we use tools such as Google Analytics to analyse Google’s interest-based advertising data and/or third-party audience data (such as age, marital status, life events and interests) to target and improve our marketing campaigns, marketing strategies and website content. We may also use tools provided by other third parties, such as Facebook to perform similar tasks, using your Contact, Technical, Usage and Profile Data. To opt out of targeted advertising you need to disable your ‘cookies’ in your browser settings or opt-out of the relevant third-party Ad Settings. For example, you can opt-out of the Google Display Advertising Features.
Overseas transfers of your personal data
We may transfer your personal data to an external third party which is based outside the UK so their processing of your personal data will involve a transfer of data outside the UK.
Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
• We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the UK.
• Where we use certain service providers, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe.
For further details, see European Commission: Model contracts for the transfer of personal data to third countries.
How long we keep your data
We will not keep your personal data for longer than we need to. The period for which we will keep your personal data will depend on the type of service you have requested from us. The retention period may be longer than the period for which we are providing services to you where we have statutory obligations to retain personal data for a longer period, or where we may need to retain information in case of legal claim.
In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
How we protect your data
We implement appropriate technical and organisational measures to protect data that we process from unauthorised disclosure, use, alteration, or destruction. All of our data is encrypted at rest, both on our own storage devices and cloud services. Note that emails between us will not be encrypted, as is generally the case with emails between parties in the UK. We do have the facility for secure encrypted emails, but as these require more steps for both parties to utilise, we don’t implement them unless a client specifically requests. As our devices and our computers are encrypted, emails at rest are secure.
Security and Liability
All of our data is encrypted at rest and we have implemented a commercial anti-virus system which also continually monitors our systems for Ransomware. You agree that any data you provide to us is data that we have requested and data that is needed to help prepare your case. You agree that you will not upload or attempt to upload any code or hidden or overt links that could potentially compromise the integrity of our systems. As there are multiple threat actors now attacking companies, we are particularly vigilant in our day-to-day practices. However, in the event that your personal data is compromised, you accept that you will not hold us liable for any loss or potential loss you incur from any data leak and accept that we have no liability to you for loss of your data other than to report the loss to the ICO and to keep you informed about any developments.
Your rights in relation to your personal information
Under certain circumstances, you have rights under data protection laws in relation to your personal data. Please visit the Information Commissioner’s website to find out more about these rights. If you wish to exercise any of the rights set out above, please contact us.
Please note that we will keep a record of the fact that you have made a request to exercise your rights, and our response to your request, to demonstrate compliance with our data protection obligations and so that we can handle any queries, complaints or claims in relation to your request. This record will be kept in accordance with our retention policies as described above.
No fee usually required
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. Alternatively, we could refuse to comply with your request in these circumstances.
What we may need from you
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights).
This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
Time limit to respond
We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests.
In this case, we will notify you and keep you updated.
Complaints and contact details
If you have any complaints about the way we use your personal data please contact the data protection officer at enquiries@appealmyplace.uk who will try to resolve the issue. If we cannot resolve any issue, you have the right to complain to the Information Commissioner Office (ICO). If you need more information about how to contact the ICO please let us know.
If you have any questions, comments or requests regarding any aspect of this Privacy Policy, please do not hesitate to contact us by sending an email to enquiries@appealmyplace.uk.
Updates to this notice
From time to time we may need to make changes to this notice, for example, as the result of changes to law, technologies, or other developments. We will provide you with the most up-to-date notice and you can check our website periodically to view it.
This notice was last updated January 2023.
Purpose / Activity
Lawful basis for processing including basis of legitimate interest
To register you as a new client and provide services to you
For the performance of our contract with you or to take steps at your request before entering a contract
To manage our relationship with you which may include:
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updating and enhancing client records
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notifying you about changes to our terms or privacy policy
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asking you to leave a review of take a survey
Performance of a contract with you
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necessary to comply with a legal obligation
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necessary for our legitimate interests (to keep records updated and to sudy how clients use our services)
Conducting checks to identify you and to verify your identity.
Screening for financial reasons and other processing necessary to conduct our business (eg. under health and safety regulations or identity rules)
To comply with our legal obligations
Ensuring business policies are adhered to (eg. policies covering security and Internet use)
For our legitimate interests or those of a third party ie. to make sure we are following our own internal procedures so we can deliver the best service to you
Statistical analysis to help us manage our business (eg. in relation to our financial performance, client base, range of services or other efficiency measures
For our legitimate interests or those of a third party ie. to be as efficient as we can so we can deliver the best service for you
Statutory Returns
To comply with our legal obligations
Ensure safe working practices, staff administration and assessments
To comply with our legal obligations. For our legitimate interests or those of a third party ie. to make sure we are following our own internal procedures so we can deliver the best service to you
To record all telephone calls both incoming and outgoing
Performance of a contract with you.
Necessary for our legitimate interests (to train staff and maintain high levels of services)
To administer and protect our business including running this website (including troubleshooting, data analysis, testing, system maintenance, data backups, support, reporting and hosting data)
Necessary for our legitimate interests (for running our business, provisions of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise). Necessary to comply with our legal obligation
To deliver relevant website content and advertisements to you and measure and understand the effectiveness of the advertising we serve to you
Necessary for our legitimate interests (to study how our clients use our products / services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our website, products / services, marketing, client relationships and experience
Necessary for our legitimate interests (to define types of clients for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
Marketing our services to:
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existing and former clients
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third parties who have previously registered with us or expressed an interest in our services
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third parties with whom we have had no previous dealings